Creative Direction / Photography

Photographed with a skeleton crew in lower manhattan, these images for Wool And The Gang’s 2011 ready to wear and knitting kits create a feeling that the camera is being passed between friends. By aligning the gaze of the audience with our two protagonists, the third wall is broken, or at least tampered with, reeling the viewer into the group as a third member.

Shot on a Yashica T4 point-and-shoot, the photos encapsulate the brands playful and interactive spirit.